TYPE OF BUSINESS — CANDLE BRAND 
SCOPE BRAND IDENTITY 
A premium candle brand inspired by the scents of the desert. ⁠

The identity needed to feel sophisticated and premium without losing the natural, handmade feel of the candles.⁠
The icon is a slightly imperfect agave to reflect the often imperfect yet beautiful natural plants found in desert. ⁠Paired with bold, extended typography and earthy tones, this identity reflects the intense and barren, yet also beautiful, nature of the wild desert.⁠​​​​​​​

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