TYPE OF BUSINESS — CANDLE BRAND
SCOPE — BRAND IDENTITY
A premium candle brand inspired by the scents of the desert.
The identity needed to feel sophisticated and premium without losing the natural, handmade feel of the candles.
The identity needed to feel sophisticated and premium without losing the natural, handmade feel of the candles.
The icon is a slightly imperfect agave to reflect the often imperfect yet beautiful natural plants found in desert. Paired with bold, extended typography and earthy tones, this identity reflects the intense and barren, yet also beautiful, nature of the wild desert.