Muxéy is a gender-free clothing brand that celebrates the beauty of neutrality, championing sustainable style unrestricted by gender and crafted from materials that are kind to our planet.
Inspired by the idea that fashion should be for everyone, they are setting out to create clothing that embraces individuality and celebrates diversity. From timeless everyday tailoring to versatile pieces that transcend every season, they craft garments that flatter every body and cater to all identities.
Business Cards
The Goal:
Here the goal was to create an identity and brand aesthetic that was bold and unique, reflecting the cutting edge nature of the brand, whilst still feeling inclusive and accessible to all. An identity that will remain timeless and be able to grow with the business. Not another ‘typical’ black and white sans serif clothing brand (no “blanding” allowed!)
The Logo: Wordmark
For the wordmark, the goal was to create something that wouldn’t neccessarily require the icon to be iconic. To be instantly recognisable, but also flexible in it’s application.
The blur and distortion effects applied represent ‘blurring the lines’; between gender norms, between the typical gender representation in the fashion industry.
For it’s application - it can be blown up to large sizes to make a big statement
Hang Tags
The Logo: Icon
Minimalist and simple, the circular logo icon contains the sun and the moon.
In many cultures across history the sun and the moon portrayed together has represented male and female power in conjuncture, together in harmony.
Colour Palette
The Muxéy colour palette is inspired by nature: earthy, warm and muted.
The gradients have been extracted from real images of sunsets, sunrises and moonscapes; linking to the brand motifs explored in the logo icon and wordmark.
The organic shapes and grainy texture of the gradients softens the brand and adds colour and emotion.
Instagram: Home Feed
Instagram Story/Reels
Instagram Templates
Application: Website
We started with a simple website on Shopify including a landing page, About, Blog and Contact. This enables Muxéy to build up hype ahead of product launch.
Application: Website
Application: T-shirt
Application: Hoodie
Brandbook
