RIDGE PROJECTS
TYPE OF BUSINESS — OUTDOOR LIVING SPECIALIST
SCOPE — LOGO SET, BUSINESS CARDS, TRUCK DECAL, APPAREL,
LOCATION — WELLINGTON, NEW ZEALAND
DATE — 2021
Ridge Projects A brand identity package for the New Zealand-based outdoor living specialist, Ridge Projects.
It was important that the logo mark reflected the client's love of the local mountains and landscape and remained impactful yet minimalist and clean.
Logo — The custom logo icon is a combination of a mountain and the ‘R’ of Ridge. Minimal and refined, the wordmark is simple, yet bold and clear to be legible in any application.
Textures — Edited photographs of the NZ mountains to be used as custom background textures.
Economical and eco-friendly solutions for a small business — It was essential to come up with some solutions for brand application for a limited budget. Stamps or embosser stamps allow for easy brand application to any collateral, without breaking the bank.
